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Why is Graphic Design So Underrated?

For years now, I have noticed people severely underestimate the value of graphic design. People would rather do it themselves or have someone they know do it for free, and most believe it is simply throwing some text, colours and a photo together - making something look pretty.

Why is this? You don't have someone you know work on your car or your plumbing or your roof. You trust the professionals. So why is it so many people don't trust professional graphic designers?

Good graphic design is an investment. It's not just making something look pretty. In reality, good graphic design is a blend of research, skill, hard work and creativity. It's visual communication. A good designer asks questions, researches the project, your company, your competitors, your target market and much more, all while getting your message across in a visually pleasing way. If you’re considering hiring your neighbour’s son’s friend for design because he/she knows the design programs and will do it for free, stop for a minute and consider your business. Ask yourself, would I have someone fix my car because they know how to work a wrench? Most likely not. You want the best for your business and so do we.

Book a call with us today to see how we can help make your vision a reality.

“Design is a funny word. Some people think design means how it ‘looks,’ but of course, if you dig deeper, it’s really how it ‘works.” - Steve Jobs


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